Work Portfolio
Case studies from product management work — the problem, the tradeoffs, and what shipped. More being added over time.
Audience Platform: Building the Growth Rails Junglee Ran On
Owning the internal lifecycle platform seven game teams ran on — consolidating a fragmented vendor stack, plus the risk and reliability work that kept it trustworthy at scale.
Fragmented vendor stack, capped A/B testing, no gamification tooling at all.
In-house extensible platform with direct DB access; Maker Checker and RBAC after real incidents.
₹2Cr/year saved; ₹30L+ fraud risk mitigated; 90% fewer user-reported issues.
Timeline Missions: Moving Retention Across Seven Games
Turning a manual workaround into a native multi-day retention primitive, and shipping the feature that moved retention, player value, and revenue.
Missions produced engagement, not habit — no mechanic addressed return frequency.
De-risked via a manual POC first; fixed quest-overlap revenue leakage as a platform rule.
Up to 21.4% NGR lift, measured against a hidden-mission control group.
Building Subscriptions from Zero, Across Six Markets
A multi-phase 0→1 monetization system spanning content gating, flexible creator pricing, payment recovery, and moderation.
No subscription monetization or payments infrastructure existed.
Split consent flows by jurisdiction; built recovery for soft vs. hard payment declines.
Shipped in multiple phases; 34-signal instrumentation framework.
Quest Engine: From Brazil Pilot to a Self-Serve Growth Lever
A 0→1 gamification system built as the primary activation and retention lever, then iterated hard post-launch.
Needed an activation/retention lever for the Brazil launch, without relying on push.
Configurable Retool backend + personalized, geo-filtered quests.
5% task completion in pilot, zero push notifications.